Why now is NOT the time to stop marketing.

Although times are tough, now is NOT the time to stop marketing. If anything you need to do more of the "right" marketing. By right marketing I mean marketing that is actually going to bring results and get response.

One thing everyone needs to do is get tough or get out!

Here's some tips to help you during these times:

1: Make Sure Your Copy is Tight, Right and Bright!

If the words on your website, sales letter or email are weak, hard to read or boring then it's going to cost you. Spend time looking at your marketing channels and see where the weak areas are?

Ask for honest feedback from friends or trusted clients who will not massage your ego.

2: Reactivate Past Clients or Old Accounts.

Get back in touch with old clients and make them a great offer. They can always say no or not respond but what have you got to lose? Marketing is a moving parade. The best way to do this is to call them, this way you can gauge their interest there and then.

Ask them positive questions or just ask for feedback about your company and then align your answers to suit the flow of the conversation.

3: Follow Up All Leads Persistently.

Don't be afraid of rejection - people who succeed do what those who fail will not! Ask questions about their needs and when they will be thinking of moving forward?

4: Create Additional Income Streams.

I have always been a believer in having more than one income. This is why I run several businesses simultaneously many on autopilot. What could you do that would bring in more money for you?

Focus on your skill sets and expertise.

Think outside the box and look at what resources you have that you could re-model or re-package?

Such as:

Training.
Coaching.
e-books.
Audios.
DVD's
Licensing.
Royalties.
Info Products.
Joint Ventures etc.

Get thinking?

If I can help you create something or advise you on what you can do, please let me know. I have over 10 DVD's, 14 audios and dozens of e-books, membership sites, and joint venture associations that trickle income into my life.

I still even earn from my Guinness World Record!

© Ian Fox 2009